LINKING One of the major advantages of the HTML format over older hyperlinking protocols was that HTML pages can contain links to other pages as part of the normal content. Any text or image in your content can be linked to any other web page on the web. You can also link it to “anchors” within the same document, automatically scrolling the page to that anchor when the viewer selects that link. Links generally appear as colored text which change color when the viewer visits the link. It is important to choose good, descriptive things for the reader to click on. Remember that not everyone is reading your web page from a ‘standard’ browser. Some will be having the web page read to them. Some will be reading from tiny PDAs which will summarize the links and their clickable text. Search engines also use link text to weight the linked pages. If all of your links use the text “click here”, those summaries will be worthless to your viewers. It is better to link actual descriptive text, su
